Scratching SEO
Notes on traditional SEO techniques including crawlers, content richness, link building, and keyword strategies.
Traditional SEO
- Crawlers look for how links are connected in a page. Dont mess it up
- Unique and targeted content includes relevant terminology. (Front end masters should include sass functions, AMP etc as keywords for depth, adding online learning will be thrown out by search engines)
- Content Richness - add video, gifs, images but also focus on text. SE will look into how long people might want to stay in page
- Frequent Updates. Page is different when crawled freqwuently
- Link Building (Influential sites link to your site)
- Keyword stuffing (over done- not necessary anymore)
- Businesses with physical locations
- pay for local chamber of commerce
- back links from vendors and partners
- checkout google search console to see how website ranks for keywords
- Page Rank
- Inbound links to our site from high quality/ high seo sites increase our page rank
- High SEO sites ( more people visit and more inbound links, less outbound links)
- Long Tail Keywords - Look for high intent keywords, top keywords are already occupied