Scratching SEO

Modern SEO.pdf

Traditional SEO

• Crawlers look for how links are connected in a page. Dont mess it up
• Unique and targeted content includes relevant terminology. (Front end masters should include sass functions, AMP etc as keywords for depth, adding online learning will be thrown out by search engines)
• Content Richness - add video, gifs, images but also focus on text. SE will look into how long people might want to stay in page
• Frequent Updates. Page is different when crawled freqwuently
• Link Building (Influential sites link to your site)
• Keyword stuffing (over done- not necessary anymore)

• Businesses with physical locations

  1. pay for local chamber of commerce
  2. back links from vendors and partners
  3. checkout google search console to see how website ranks for keywords

• Page Rank

  1. Inbound links to our site from high quality/ high seo sites increase our page rank
  2. High SEO sites ( more people visit and more inbound links, less outbound links)

• Long Tail Keywords - Look for high intent keywords, top keywords are already occupied

  • https://app.wordtracker.com
  • https://www.semrush.com